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Welcome to the Marketing Blog from Perfect Penny Marketing (PPM)

Here you will find handy hints, tips and musings of the PPM Marketing Kingpin; Jennifer Louise Tervit. This marketing blog will be sent out on a monthly basis and will provide you with golden nuggets of marketing information to help grow your business. New updates on anything marketing, social media, new useful tools or personal experiences that have taught Jen a lesson, which can be passed on to you and your business.

Any questions please do not hesitate to contact us.

Marketing Blog Jen PPM

THE PPM BLOG

Lockdown PR (Public Relations)

Lockdown PR (Public Relations)

No one can predict what exactly the world will look like in the aftermath of coronavirus, but what we do know is that some businesses have outshone others during these tough times. Which businesses will you continue to support when lockdown ends? I am sure that even a...

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PPM x Nettl Survive & Thrive Covid Package

PPM x Nettl Survive & Thrive Covid Package

Perfect Penny Marketing and Nettl of Stirling have joined forces to create a 10-step survival package to get your product business online and selling within a few weeks. We don’t want your business to simply survive this terrible pandemic, we want you to survive AND...

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Covid 19 – How can you & your business survive?

Covid 19 – How can you & your business survive?

The last 4 weeks have been a really scary time for most of us in the UK and the rest of the world, we have been told to stay home due to a deadly virus and close our businesses if we can't work from home plus the added stress of 'home schooling' our kids as the...

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Get the inside sorted!

Get the inside sorted!

We have been a little quiet on the blog front in the last year but that's because we have been super busy with clients. However, over this time we have realised that when you are starting to look at marketing your business, the best way to start is to get the inside...

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Marketing is a relationship . . .

Marketing is a relationship . . .

You can't dump it then expect to continue to receive all the chocolates (enquiries), flowers (customers), cuddles (contacts) and love (sales). Marketing - Not a necessity! Many business owners think that when the time comes to tighten the purse strings, that marketing...

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Why your business should sponsor a local sports team!

Why your business should sponsor a local sports team!

Businesses have all had the call, email or visit asking to sponsor an event, fundraising night or give a donation for a prize. Usually, the business gives something because they are doing ‘their bit’ for the community. However, has your business actually thought about...

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PPM is 1 years old – Start Up Tips as a Gift for You

PPM is 1 years old – Start Up Tips as a Gift for You

This month (on the 23rd) Perfect Penny Marketing will turn one years old. I am both amazed how quickly it has past and how fun, tiring, amazing, hard, exciting and draining it has been.  The one thing I know for sure is that it was one of the best decisions I have...

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How to Create a Digital Marketing Plan

How to Create a Digital Marketing Plan

The wonderful world of digital marketing, we all know about it and we all know we should be doing it but why are so many of us not doing it?  Most of the time my clients just don’t know where to start and as I always say, “the best way to start is with a plan”. This...

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Email Marketing to Grow your Business

Email Marketing to Grow your Business

Email Marketing Email marketing has been said to be dead in years gone past.  Seen as ‘boring’ and ‘not cool’ compared to social media, videos and other ways to communicate. However, think about the emails you get into your email box daily and what ones you...

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One Size Fits All – Market Research

One Size Fits All – Market Research

One question I always ask my clients when talking about market research is ‘who are your target customers?’ and sometimes I’m given the answer ‘everyone’.  Everyone is a customer?  Which means that everyone has the same wants or needs that your product or service...

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Why Outsource Services?

Why Outsource Services?

Hope you are all having a lovely summer and enjoying the sunshine when it decides to make an appearance, as I write this it is a glorious day outside. Our August blog is going to talk about outsourcing services to other companies or people, and discuss why you would...

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My Perfect Penny

My Perfect Penny

Welcome to the first ever Perfect Penny Marketing (PPM) Blog. I am now in my 4th week of trading and happy to be running my own business.  My name is Jen (Tervit McDonald) and I am the owner and Marketing Kingpin of PPM.  If you have any questions about this blog or...

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