You can’t dump it then expect to continue to receive all the chocolates (enquiries), flowers (customers), cuddles (contacts) and love (sales).
Marketing – Not a necessity!
Many business owners think that when the time comes to tighten the purse strings, that marketing is the first to go. That it’s a luxury to their business, that can be disposed of quite easily. However, marketing is very much a necessity! (Yes, I know, coming from a marketing company obviously we are going to say this. But read on we have our reasons!).
What is marketing?
Marketing is described by the Chartered Institute for Marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Which basically means understanding your customers to satisfy their need or want, which will then result in (hopefully) sales.
An extremely important aspect of marketing is relationship marketing. Relationship marketing is about building long-term relationships with clients and satisfying their needs and wants. You know that it costs 5 times more to gain a new customer than it does to retain one? So, why not spend time and effort developing those relationships, as you would a personal relationship?
How to develop the customer relationship
Keeping in touch with your customer is probably the easiest way to continue to develop the relationship. This can be done via social media, emails, blogs, flyers/posters, telephone calls, text messages, letters, events, etc. Making your customer feel like they are important to you and giving them valuable information, advice, hints and tips will go a long way.
When to stop
Never. Unless you want to stop doing business of course. Marketing isn’t something you pick up now and again and expect it to work. It is a continual process, continually changing and adapting to the market.
How to keep going
Make a plan. Stick to the plan, amend the plan and if needed change the plan. Just make sure you implement the plan, whether you can do that yourself, employ someone to do it or outsource it.
If you want to talk about your customer relationship or your marketing needs then don’t hesitate to get in touch with us to discuss.