by Jen Mcdonald | Feb 5, 2018 | Blog News, News, PPM Marketing Tips |
You can’t dump it then expect to continue to receive all the chocolates (enquiries), flowers (customers), cuddles (contacts) and love (sales). Marketing – Not a necessity! Many business owners think that when the time comes to tighten the purse strings,...
by Jen Mcdonald | Jul 12, 2017 | Blog News, News, PPM Marketing Tips |
Businesses have all had the call, email or visit asking to sponsor an event, fundraising night or give a donation for a prize. Usually, the business gives something because they are doing ‘their bit’ for the community. However, has your business actually thought about...
by Jen Mcdonald | Mar 9, 2017 | Blog News, Marketing Planning, PPM Marketing Tips |
The wonderful world of digital marketing, we all know about it and we all know we should be doing it but why are so many of us not doing it? Most of the time my clients just don’t know where to start and as I always say, “the best way to start is with a plan”. This...
by Jen Mcdonald | Dec 19, 2016 | Blog News, News, PPM Marketing Tips, Uncategorized |
Email Marketing Email marketing has been said to be dead in years gone past. Seen as ‘boring’ and ‘not cool’ compared to social media, videos and other ways to communicate. However, think about the emails you get into your email box daily and what ones you...
by Jen Mcdonald | Nov 30, 2016 | Blog News, PPM Marketing Tips |
One question I always ask my clients when talking about market research is ‘who are your target customers?’ and sometimes I’m given the answer ‘everyone’. Everyone is a customer? Which means that everyone has the same wants or needs that your product or service...
by Jen Mcdonald | Sep 22, 2016 | Blog News, PPM Marketing Tips |
When thinking about branding many people think of the visual aspects like a logo, colour(s) or name. Whilst this is a big part of a brand, it is not every part of it. So, what is branding and why should you consider it to improve your business? What is branding? The...
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